Adobe Illustrator | Logo Design | Creative Concept | June 2024

A brand identity concept for an early opening coffee shop by the beach. The purpose of this project was to identify a problem and develop a business concept to provide context for logo design. 

I experimented with typography and font pairings, color theory, and illustrative elements to create several iterations of potential logos until I found one that fit the established brand identity.

The final logo design was compiled into a pitch deck containing all creative elements along with justifications for design decisions.