Adobe Photoshop | Print Advertisements | SAYE | May 2024

A simple campaign concept for SAYE, a Barcelona-based footwear brand that combines classic design with modern innovation.

The creative concept for the campaign, “Say Yes”, derives from the brand’s name and its ethos as an environmentally-conscious and proactive company. The campaign features a series of print advertisements that highlights SAYE’s sustainability efforts and production quality while maintaining the brand’s integrity and transparency. The design of the campaign draws inspiration from advertisements from the 90s, which enhances the sneakers’ retro yet timeless silhouette.

Each advertisement features original copy written by myself, along with a call to action to encourage viewers to join consider more sustainable purchasing behaviors.