Adobe Photoshop | Social Media Strategy | May 2024

A proposal for an influencer collaboration with AWAY luggage.    

The objective of this project was to select an influencer that aligns with AWAY’s values and be a representative of the brand’s desired target audience. 

I diligently researched smaller influencers with strong social media presences and high engagement before selecting Eryn Krouse, a surfer from Southern California. 

I curated a selection of products that would be featured in a sponsored YouTube video, where Krouse can share a promotional code with her subscribers.