Adobe InDesign | Research | Patagonia | November 2024

A comprehensive analysis of Patagonia’s Don’t Buy This Jacket campaign from 2011. The purpose of this analysis was to employ primary and secondary research methods to investigate the campaign’s performance and make future research recommendations for a potential campaign revival. 

I presented my insights, shared my recommendations, and opened a class discussion about how this campaign’s success positively impacted Patagonia’s company image.