Capstone in AD & PR | Research & Infographic | April 2025

The purpose of this project was use an interdisciplinary approach to evaluate current advertising efforts surrounding “sustainable”, “eco-friendly”, “clean”, and “green” brands.

I reviewed secondary sources and applied learned frameworks from sociology, ecology, environmental science, and visual literacy to establish a connection between strategic marketing techniques and how environmental advertising is perceived by consumers.

A final writeup was delivered for assessment by the University of Tampa, as well as an infographic to provide a simplified visual of my research.