Social Media Campaign | Creative Concept | The MET | June 2024

A creative concept for a social media contest for the Metropolitan Museum of Art to increase engagement and encourage the next generation of young artists to nurture their creative expression.

The primary purpose of this project was to design social media posts and write captions tailored specifically to individual social platforms. I wrote and followed a creative brief that identified a problem and presented my social media contest as a viable solution. Each social media post was designed in InDesign and mockups were created in Photoshop.